FTC Reports Increase in E-Cigarette Advertising and Sales

Flavored disposable devices comprise 71 percent of sales.

The Federal Trade Commission (FTC) released its third report on nationwide e-cigarette sales and advertising, which showed an increase in sales and promotional spending by leading manufacturers. Between 2020 and 2021, sales of cartridge-based and disposable e-cigarette products rose by approximately $370 million, reaching a total of $2.67 billion. E-cigarette companies also increased their advertising by $90.6 million in 2021 compared to the previous year.

The report also revealed that cartridge product sales went up from $2.133 billion in 2020 to $2.496 billion in 2021, while disposable e-cigarette sales rose from $261.9 million to $267.1 million. The 2021 data highlighted that 69.2 percent of e-cigarette cartridges sold or distributed contained menthol flavors, with the remaining offering tobacco flavors. The report also examined the prevalence of “other” flavored disposable devices—comprising 71 percent of sales—with fruit and fruit & menthol/mint flavors being the most popular subcategories.

The report outlined measures taken by e-cigarette companies in 2021 to deter underage access, such as online age verification and compliance with state laws mandating adult signatures upon delivery of products.

As the Lord Leads, Pray with Us…

  • For Chair Khan and members of the FTC as they assess the trends of cigarette use.
  • For U.S. health officials as they endeavor to educate Americans on the risks of smoking and vaping.

Sources: Reuters


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